Everyone in this industry says "qualified."
01
ICP fit
Industry, size and geography match what you approved in writing before we dialled.
02
Authority
The person has buying authority or direct influence on the decision — not a polite dead-end.
03
Genuine interest
They signalled real interest in a conversation about the problem — not a courtesy callback.
04
A problem you solve
There is a problem in their world that your product can actually address.
05
Scheduled and confirmed
On the calendar, confirmed, with enough context for your AE to run the meeting.
06
They showed up
Attendance is part of the standard. No-shows are replaced — they are not invoiced as wins.
The remedy
Doesn't meet the standard? It doesn't count and we replace it.
No-show gets replaced. Disputed calls are adjudicated on the recording inside 48 hours. If it fails, it isn't invoiced.
Evidence
Recording + English transcript on every invoiced meeting.
Rubric scores attach to the meeting. You dispute in one click. AE review exists so quality doesn't depend on trust alone.