The standard

What counts as a qualified meeting

Six criteria. Every meeting is scored against all six, with the recording attached. If one of them fails, you don't pay for that meeting and we replace it.

Book a call

Scored against six criteria
Recording attached
Flagged in one click
Decision inside 48 hours

All six. Every meeting.

A meeting that meets five of the six is not a qualified meeting. There is no partial credit and no rounding. The criteria are fixed before the campaign starts and they don't move once it's running.

The six criteria, and what fails each one
#	Criterion	What it means	How it's checked	What fails it
1	ICP fit	The company matches the profile you set at kickoff: size, sector, geography, and any exclusions you gave us.	Firmographics are written on the meeting record and matched against your signed ICP document. Not against a description we hold in our heads.	A company that matches on size and sector but sits in a market you excluded. Close does not count.
2	Authority, or access to it	The person can commit to the next step, or they own the problem and are bringing the person who signs.	They state their role on the recording, or our rep asks and they answer. A job title on LinkedIn is not evidence.	"I'll pass it on internally," with no commitment to attend.
3	Interest in their own words	They said, on the call, that they want the conversation, and they said why.	The reviewer quotes the line and cites the timestamp. If the line can't be quoted, the criterion isn't met.	Agreeing to a meeting our rep proposed three times, without ever saying what they want out of it.
4	A problem you solve	They described a problem in their own operation that your product addresses. We heard it. We didn't supply it.	The description is quoted from the transcript and mapped to the capability you sell. The mapping is on the meeting record.	A real problem that your product doesn't address. Severity doesn't rescue it.
5	Scheduled and confirmed	A time is in your calendar, accepted by the prospect, and confirmed in writing.	Calendar acceptance and the confirmation email, both timestamped on the meeting record.	"Yes, next Tuesday works," with no acceptance and no written confirmation.
6	They showed up	They joined the call. If they don't, the meeting isn't qualified, whatever happened before it.	The join record from the meeting platform, or your written confirmation that they attended.	A no-show. A reschedule that never happens. Both are ours to fix, not yours to pay for.

Criteria 1 to 4 are judged from the recording. Criteria 5 and 6 are judged from records that both of us can see. Nothing here rests on a rep's account of how the call went. Flag within 5 working days; decision inside 48 hours.

A standard nobody applies in front of you is a brochure.

So here is the review, the way we run it. One criterion at a time, each one cited to a line in the recording, scored by someone who didn't book the meeting.

How a meeting gets scored

Every meeting is reviewed before it reaches an invoice. The reviewer is never the rep who booked it. Below is a finished review.

Example review

Illustrative

CompanyNordwind Logistik GmbH

MarketGermany (DE)

Duration24:36

VerdictQualified

ConsequenceInvoiced. Recording, transcript and this scorecard are on the meeting record.

ICP fit

240 vehicles, four markets, road freight. Inside the profile signed at kickoff.

02:14 · prospect
Wir fahren 240 Fahrzeuge in vier Ländern. Die Disposition läuft noch über zwei getrennte Systeme.
We run 240 vehicles across four countries. Dispatch still runs through two separate systems.

0 / 6 criteria met

Illustrative. We don't publish client names or invent case studies.

You get the last word.

We score the meeting. You decide whether our score stands. One click puts the recording and the transcript in front of both of us, and there's a decision inside 48 hours.

What happens when you disagree

Two outcomes. Both of them are normal. The second one is the reason the first one is worth anything.

The same thing in words

Upheld

The recording evidences all six

We send you the timestamp for each criterion.

The meeting stands. The invoice line stands.

Failed

The recording doesn't evidence all six

The invoice line is voided before it's raised.

The meeting is replaced at no charge.

The window: You can flag any meeting within 5 working days of it happening. After that the invoice line settles. We'd rather run a short window we honour than an open one we argue about.
The tie-break: Where the recording doesn't clearly evidence all six criteria, the meeting fails. Ambiguity goes your way. That's written into the terms, not left to whoever is on the call that day. Decision inside 48 hours.

A rubric is only as good as the person holding it.

Four gates before a rep goes anywhere near a campaign. This is the one part of this page with no example data in it.

What a rep passes before they touch a campaign

We hire, certify and direct the reps. The gates below are sequential. A rep who fails one doesn't go on a campaign.

What a rep passes before they touch a campaign
#	Gate	What it is	Pass condition	If they fail
1	Mock call	A live call in the market's language, run by someone who has sold into that market. Scored against the same six criteria we score real meetings against.	They book a meeting that would pass the rubric, and they can say which line of the call met each criterion.	Re-sit. No campaign in the meantime.
2	Native-language screen	Held entirely in the market language, by a native speaker. Not a language certificate — business register, sector vocabulary, and holding an objection without switching to English.	The screener would take the call from them as a buyer in that market.	No pass, no campaign in that market. There is no English fallback in a market we sold as native-language.
3	Compliance test	A written test on the rules for the markets they'll be calling into: what's permitted, what needs consent, what's prohibited, what must be logged, and what to do the moment someone objects.	Every question on prohibitions and on objection handling answered correctly. Those are the ones that create liability.	Re-sit after retraining. No campaign in that market until they pass.
4	Product comprehension	They explain your product back — what it does, who it's for, and what it doesn't do — and we check that against the material you gave us at kickoff.	They can answer the three objections your own team hears most, and they can say plainly where the product isn't a fit.	Back to the material. Run once per campaign, not once per career.

Certification is per market and per campaign. Passing for Germany certifies nobody for France.

This is a hiring standard, not a forecast. It tells you what a rep passed before they started. It doesn't tell you what they'll book in month one, and we're not going to pretend it does.

The work is yours while it runs, not only when it stops.

Lists, sequences, recordings, transcripts, and every version of the rubric we built around your ICP. Exportable on any working day, including the last one.

What you keep

You don't ask us for these and wait. They're in your export, and the export is available from day one.

What you keep
Asset	What's in it	Format	When
Target lists	Every company and contact we worked, with the enrichment fields we added and the reason each one was included or excluded.	CSV	Any working day, from day one
Sequences	Every email, call opener, objection response and follow-up, in each language we ran them in, with the version history.	CSV and Markdown	Any working day, from day one
Recordings	Every recorded call, not only the ones that became meetings.	MP3, one file per call	Any working day, from day one
Transcripts	Native-language transcript and English translation, timestamped, for every recorded call.	VTT and plain text	Any working day, from day one
The rubric, as it evolved	Your six criteria as they were written at kickoff, plus every change made during the campaign, dated, with the reason for the change.	PDF and Markdown	Any working day, from day one
Meeting records	For each meeting: the score, the citation for each criterion, the reviewer's note, the calendar record and the confirmation email.	CSV plus a PDF per meeting	Any working day, from day one
Objection log	Every objection heard, by market and by language, with what was said back and whether it worked.	CSV	Any working day, from day one

Here is where the standard stops.

Every one of these is a limit you'd find on your own by month two. You should have it from us in month zero.

What this standard does not do

It doesn't promise pipeline.
It promises the meeting was real and that you don't pay for the ones that weren't.
It doesn't score your sales call.
Once the meeting starts, the rubric is finished.
It doesn't survive a vague ICP.
Criterion 1 is only as tight as the profile you give us.
It doesn't cover reschedules you move.
If your side moves it twice and the prospect walks, the meeting still counts.
It isn't retrospective.
Five working days. A long window turns into an argument about a call nobody remembers.
It doesn't cover markets where recording is restricted.
In those markets the review runs on written confirmations and the rep's notes, and the meeting record says so.

Bring the meeting you'd argue about.

Bring the worst meeting an agency ever billed you for. We'll tell you which of the six it fails, what our reviewer would have written, and what we'd have done with the invoice line.

Book a call

No retainer. No minimum. You pay for meetings that qualify.